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|Date||1 November 1953 (age 59)|
|Associated companies||Juicy Coulture|
Gela Nash-Taylor (born 1 November 1953, Texas, USA), is a fashion designer and wife of John Taylor.
Juicy Couture Edit
In 1994, Gela Nash-Taylor and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1997 the girls changed the name to Juicy Couture, with the aim to create girly apparel and a label equal to that of other major labels, but to be more affordable to the general public (although this is no longer the case), Their line, which they called "Juicy Couture," was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Gela and Pamela did not have much money with which to start their label, thus leading to a slow start-up of the company. In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with "Madge" embroidered on it (Juicy Couture rarely uses "Madge" on their clothing anymore). Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Juicy Couture was a very limited brand, being available at very few locations such as Neiman Marcus; the company did not establish exclusive boutiques and flagship stores until the late 00's. Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand.
In 2006, Taylor and Levy introduced a new line called 'Couture Couture' consisting of 20 pieces and higher prices. This line reflects the new lifestyles of the two fashion designers, only carried in high ended stores.
Today, Juicy Couture's women's clothing remains generally the same, although the company has expanded to include cosmetics, jewelery, handbags, and children's clothing. In 2008, the company added a plus-size line called "Extra Juicy". It was originally exclusive to Nordstrom stores, but is now widely available. The company also produced a men's line, but halted production in June 2009 when the menswear designer left the company. The company's only mens offering is now Dirty English by Juicy Couture fragrances which have been bought by Maria and shave lotion.